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Subscribers can choose to pay $45 per month, or $45 bimonthly to receive a new bag every other month. The bags are also in-season, as opposed to the older, excess inventory you’d find being sold off at retailers like TJ Maxx. In fact, the company promises that if you find the bag online anywhere – including Amazon – for less than $98, they’ll refund your money. And if you don’t like the bag you receive, you can also send it back for a full refund. The idea for Ivory Clasp comes from Avi Zolty , previously the co-founder of the Y Combinator-backed startup Beatdeck , and car rental startup Skurt ; along with Sean Rimokh, who is the son of Signal Brands ‘ Chairman and CEO Jack Rimokh. (Zolty, as you may recall , made a mistake in his early 20’s when he hacked investor Jason Calacanis’ voicemail as a prank, in hopes of getting attention for his startup. Calacanis later forgave him, and Zolty seems to have learned a lesson about when hustling crosses the line.) Signal Brands, meanwhile, is one of the world’s largest handbag companies, which licenses the Guess?, Splendid, Ella Moss, Trina Turk and Isaac Mizrahi brands. Not surprisingly, these same brands appear to be shipping via Ivory Clasp’s service. Splendid was the first one I received, for example.* The founders couldn’t speak to Signal Brands’ relationship with Ivory Clasp, nor its investment situation, due to their licensing deals. However, it’s not a subsidiary of Signal Brands, and has its own agreements with the brands its ships. Ivory Clasp also can’t exactly advertise which brands those are – that’s also part of the deal.
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